Toby Price Motorsport

Finke 2023 Indigenous Livery

Toby Price revealed his 2023 Finke Desert Race Livery, dedicating it to the Alice Springs Community as a ‘thank-you’ for continually hosting Australia’s toughest off-road race.

In collaboration with Ngalin Ayeye/Our Yarn (Nah-lin Ah yeya), we came onboard to update Tobys Red Bull livery for this year’s race to include the commissioned piece “Sacred Country” painted by First Nations artists Matt Robert & Ambrose Killian.

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Sacred Country Finke 2023 Graphics
“The centre of the piece represents the location and community in which the Finke race takes place – around the outside of the centre community circle are 8 dot circles which can represent a place or destination and in this instance, it represents the 8 times Toby has won the race, each year achieving something amazing on his own journey.”
From the outside, these circular patterns represent and pay respect to the terrain around the Finke. From the dunes and terrain on Arrernte country, to the harsh landscape near Aputula and all in-between. The next inside layer featured in blue represents the ancient walking tracks walked by mob through the desert and their connection and knowledge of the underground and often hidden water holes.”

Matt Robert & Ambrose Killian

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Artwork Files

With continued support from Red Bull, Mitsubishi Motors, ARB 4X4, Blundstone, Can-Am & BF Goodrich, Price is looking to claim his third consecutive Car Category win at this years race.

“I’m super excited to show off something a little bit different for the race this year, everyone loved it when I had a white truck to release the Mitsubishi Body and we’ve been thinking of different ways we can change it up. To be able to work with Ngalin Ayeye and create something to relate to the Alice Community and thank them for all the times they have hosted this race and continue to do so is super special.”

Toby Price

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TP Finke 2023 T-shirt + Hood
Working from the artwork, we built a range of limited edition Merchandise to match the livery, which is now on sale at with a portion of the proceeds being donated to Children’s Ground.

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We’re keen to work with you to create something epic!