Send it with Toby Price
In easily our biggest project yet, Red Bull brought on FFOD to conceptualise and execute an online and in-store Toby Price Finke Desert Rally activation.
Comprising print advertising, web landing pages, social media stories and tiles, direct mail, eDM’s and point of sale elements, the project was nothing short of massive.
Send it with Toby Price was born and activated across the Supercheap Retail Groups Supercheap Auto and BCF retail stores (some 435 outlets) Australia wide.
A huge prize package was pulled together with partners from Mitsubishi, KTM, Can-Am, Method Race Wheels, Chameleon Trailers, BF Goodrich and for course Red Bull who took care of the dream trip to Finke Desert Rally with accomodation, meals, helicopter viewing of the race and pre-running with Toby Price.
Working with Red Bull, SRG and all the partners made for a challenging planning and logistics puzzle and an even bigger roll out of assets.
To say the response was incredible was an understatement, Red Bull’s reach when activated with the Supercheap Auto Groups retail chain was huge. Red Bulls break down of the activation is below.