Red Bull Ampol Racing
We jumped at the chance to work with three of the most iconic brands in Australian motorsport: Red Bull, TripleEight Engineering and the return of Ampol.
Rebranding them for the 2021 season was a huge deal! The new FFOD designed Red Bull Ampol Racing logo was revealed in February 2021. From there it’s been branding mission across all assets, merchandise and their new website (collaborating with Owlpine Group), social channels and communications design.
Come 2023, we enter our third year on the project, and we have continued the evolution of their livery, which is reflected across all comms. Easily our biggest project to date and one we’re so stoked to have made happen alongside Owlpine Group.
We’re looking forward to another winning season from the Bulls!
The inaugural indigenous Supercars round in Darwin meant telling the story of RBAR’s incredible livery and long standing partnership with the Hunter River Clontarf Academy a hightlight.
With the evolution of the Red Bull Holden Racing Team to Red Bull Ampol, a new website capable of documenting the teams exploits alongside offering membership and merchandise sales was in need. Working alongside Owlpine Group, we pulled together our most advanced web build to date. With brand requirements from all stake holders, most notably Red Bull and Ampol, the site was built on the WordPress backend with the Elementor builder alongside a host of custom elements we built in-house.