Day in the Dirt
Art direction, design and production for the Australian edition of one of the worlds most iconic motocross events.
This once a year festival of motorbikes and good times took place in 2018 and 2019. Fistful of Dynamite facilitated the design and build of the Australian event website, all communications and socials pre and post event, plus event coverage across all channels. Alongside the digital, all event signage, event pop up shop plus ticketing assets, wristbands, stickers, merchandise and more.
Sadly the 2020 event has been postponed till 2021…
Custom Day in the Dirt Down Under website to facilitate ticket and merchandise sales alongside providing all the information riders needed to get excited and have a good time at the event. Utilising WordPress and Woocommerce, the site pulled huge traffic and dollars and allowed for easy news posts for the management crew.
The 2019 After Movie
In September 2018, Red Bull Day In the Dirt made its way Down Under for the first time, attracting over 600 riders and 2,000 spectators to South East Queensland. In 2019, the event returned to the primed Queensland Moto Park from August 29 – September 1st, with over 900 riders lined up. This is what it went down…