Red Bull Ampol Racing
We jumped at the chance to work with three of the most iconic brands in Australian motorsport: Red Bull, TripleEight Engineering and the return of Ampol. Rebranding them for the 2021 season was a huge deal! The Red Bull Ampol Racing logo and livery was revealed in February 2021. From there it’s been branding mission across cars, trucks, merch and more alongside their new website (collaborating with Owlpine Group), social channels and communications design. Easily our biggest project to date and one we’re so stoked to have made happen. We’re looking forward to another winning season from the Bulls!
With the evolution of the Red Bull Holden Racing Team to Red Bull Ampol, a new website capable of documenting the teams exploits alongside offering membership and merchandise sales was in need. Working alongside Owlpine Group, we pulled together our most advanced web build to date. With brand requirements from all stake holders, most notably Red Bull and Ampol, the site was built on the WordPress backend with the Elementor builder alongside a host of custom elements we built in-house.